Why Few Marketers Are Invited To Join Boards of Directors

Despite research findings which suggest that marketing experience could be valuable at the board level (see highlights here) , only 2.6% of the over 65,000 board members have managerial-level marketing experience. And in a separate study among board members, only 4% believe that marketing is an important experience to have (versus 47% who believe that finance is). In reality, marketing experience is neither valued nor represented at the board. To address the question of "why," I turned to John H...